Episode 29: Culture Is Your Competitive Edge; Build a Firm People Want to Work For

Join us weekly as seasoned marketer, Lindsay Marty, sits down with attorneys to discuss innovative strategies for boosting their legal practices. From social media tactics to client engagement, each episode delves into practical tips and real-world experiences, all served up with a side of humor and (a good martini?).

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In this episode of Legal Marketing Happy Hour, Lindsay Marty, Founder and CEO of Above the Bar Marketing, discusses how internal culture directly shapes a law firm’s brand, retention, and performance. Lindsay shares the core principles behind her award-winning workplace, why culture is more than perks, and how leaders can intentionally build environments where employees thrive. The conversation highlights culture killers that drive talent away, the role of lived values in daily client experiences, and the business case for making culture a top priority.

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Lindsay Marty

Lindsay thrives on working with her clients to create a strategy that will both improve their online reputation and increase the return on investment of their marketing dollars. Her goal with creating Above the Bar Marketing was to create an experience for their clients that was truly custom and in their best interest.

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